This is a Tracking technology offered by Facebook and used by other Facebook services such as Facebook Custom
Audiences.
Processing Company
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland
Data Purposes
This list represents the purposes of the data collection and processing.
- Advertisement
- Analytics
- Marketing
- Retargeting
- Tracking
Technologies Used
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Ads viewed
- Browser information
- Content viewed
- Device information
- Tracking
- Geographic location
- HTTP-header
- Interactions with advertisement, services, and products
- IP address
- Items clicked
- Marketing information
- Non-sensitive custom data
- Pages visited
- Pixel ID
- Referrer URL
- Success of marketing campaigns
- Usage data
- User behaviour
- Facebook cookie information
- Facebook user ID
- Usage/click behaviour
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be
deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted the latest after 720 days.
Data Recipients
Facebook Inc.
Facebook Ireland Limited
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the
processing company
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the
data outside of the EU/EEA and to a country without the required data protection standards. If the data is
transferred to the US, there is a risk that your data can be processed by US authorities, for control and
surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is
being transferred. This can be for different reasons like storing or processing.
Singapore,United Kingdom,United States of America
Click here to read the privacy policy of the data processor
Click here to opt out from this processor across all domains
Click here to read the cookie policy of the data processor
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of
storage and if there are any other methods used.
- Maximum age of cookie storage: 1 year
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be
deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains
data before automatically deleting it.
Data Recipients
- Google Ireland Limited, Alphabet Inc., Google LLC
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the
processing company.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the
data outside of the EU/EEA and to a country without the required data protection standards. If the data is
transferred to the US, there is a risk that your data can be processed by US authorities, for control and
surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is
being transferred. This can be for different reasons like storing or processing.
United States of America, Singapore, Chile, Taiwan
Click here to read the privacy policy of the data processor
Click here to opt out from this processor across all domains
Click here to read the cookie policy of the data processor
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of
storage and if there are any other methods used.
- Maximum age of cookie storage: 2 years
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